PPC executive Full-time Job

We are seeking a skilled and results-driven **PPC Executive** to join our dynamic digital marketing team. As a PPC Executive, you will be responsible for planning, implementing, and optimizing paid search campaigns across various platforms to ensure maximum ROI. You will work closely with other team members to develop effective strategies that drive traffic, increase conversions, and improve brand visibility.

**Key Responsibilities**:

- **Campaign Management**: - Create, manage, and optimize PPC campaigns on Google Ads, Bing Ads, and other relevant platforms. - Set up campaign structure, ad groups, and keywords based on client requirements and business goals. - Monitor daily performance and adjust strategies to ensure optimal results.

- **Keyword Research & Analysis**: - Conduct thorough keyword research to identify high-value search terms for each campaign. - Analyze competitor activity and adjust bidding strategies to maintain competitiveness.

- **Ad Copywriting**: - Write compelling and engaging ad copy tailored to different campaign objectives. - Test multiple ad variations (A/B testing) to identify the most effective messaging.

- **Performance Monitoring & Reporting**: - Track and report on PPC campaign performance (impressions, clicks, CTR, conversions, etc.) regularly. - Provide detailed analysis of campaign results, interpreting the data to make informed recommendations. - Use Google Analytics and other tools to analyze user behavior and improve campaign performance.

- **Budget Management**: - Monitor PPC budgets and ensure campaigns are running efficiently within allocated budgets. - Propose budget reallocations based on campaign performance and seasonal trends.

- **Optimization**: - Continuously optimize PPC campaigns for performance improvements, including adjusting bids, targeting options, and ad copy. - Work to improve quality scores and reduce cost-per-click (CPC) while maximizing conversions.

- **Collaboration**: - Collaborate with other digital marketing team members, including SEO, content, and social media teams, to align PPC efforts with overall marketing strategies.

- **Stay Up-to-Date**: - Keep up with the latest trends, best practices, and industry changes related to paid search marketing. - Participate in training and development programs to expand knowledge and skillset.

**Requirements**:

- **Experience**: - 1-2 years of experience in PPC campaign management, preferably in Google Ads or other paid search platforms. - **Skills & Competencies**: - Strong understanding of PPC concepts, keyword research, bidding strategies, and performance metrics. - Hands-on experience with Google Ads, Bing Ads, Google Analytics, and other PPC tools. - Strong analytical skills and ability to interpret data to make actionable decisions. - Good understanding of SEO principles is a plus. - Ability to manage multiple campaigns and projects simultaneously. - **Education**: - Bachelors degree in Marketing, Advertising, Business, or a related field (preferred).

- **Certifications**: - Google Ads certification or any other relevant PPC certifications are a plus.

**Personal Attributes**:

- Attention to detail and ability to work under pressure. - Creative thinking and problem-solving ability. - Strong communication skills. - Ability to work independently and as part of a team.

**Why Join Us**: - Opportunity to work with a dynamic and forward-thinking marketing team. - Competitive salary and benefits package. - Room for growth and development within the organization. - Exposure to working on diverse and challenging PPC campaigns.

Welcome to Barrownz Pearl Web Pvt Ltd, where technology meets innovation. Founded in 2019, we are a leading provider of IT solutions specializing in software development, IT consulting, cloud services, cybersecurity, etc. Our mission is to empower businesses by leveraging cutting-edge technology to enhance efficiency, drive growth, and improve overall performance.
At Barrownz, we understand that every business is unique. That's why we take a personalized approach to every project, working closely with our clients to understand their specific needs and objectives. Our team of experienced professionals is dedicated to delivering tailored solutions that not only meet but exceed client expectations.
What sets us apart is our commitment to excellence, innovation, and customer satisfaction. Our expertise spans a wide range of industries, including healthcare, finance, education, etc., allowing us to provide insights and solutions that are both relevant and effective.
As we continue to grow and evolve, our focus remains on bringing value to our clients through innovative technology solutions and outstanding service. Join us in driving your business forward in this digital age.